Pros
I worked for Simplain for a short time period. Run by a hard-working, talented & experienced couple, this company provides a very family-like environment. Both CEO and HR are easily accessible, open-minded and very involved in every aspect of the company operations, employee's professional growth as well as the future growth of the company. Instead of trying too many things to survive & grow in a competitive market, they very focused on what they are doing and know their strengths very well.
Cons
It's good to focus on your strengths but at the same, it's very important to take some risk and invest in future