- Leadership: CEO couldn't run a bath. Think he likes the idea of starting business, but doesn't have the skills or or knowledge to actually run it. Got some funding, scaled up far too quickly and is now having to embark on serious cost-cutting and downsizing. People who were hired less than 3 months ago are being told to pack their bags, regardless of performance. They're playing with people's livelihoods. No communication, no transparency, just smile and hope you still have a job. The rocket is crashing. - Product: Talented people, but the product is a dud. The initial innovative vision has morphed into half-hearted attempt to copy Etoro. Product market fit is non-existent and what we want to be changes based on the whims of the CEO. There is little to no idea as to how to monetise the product and they're flying by the seat of their pants. - Marketing: what marketing? The entire marketing strategy seems to be about farting out as many TikToks as possible. Traditional forms of marketing neglected. Was meant to be a creative, lifestyle brand, but we just seem to rely on ill-fitting celeb partnerships. How a brand that promotes diversity and inclusion partners with an alleged serial rapist is beyond comprehension. There's no data, no analytics, everything is decided based on hunches or gut feeling. - Nepotism: If you're a YES man, sycophant or brown nose, you'll go right to the top at Shares. Top positions are filled by the CEO's favourites, regardless of whether they merit it. People still in probation have been parachuted in to lead depts. If you question decisions or take an opposing view, you'll be shown the door quickly. Diversity: Pale, male and stale. Especially in the Exco. Come on guys, it's 2023.