Smoke and mirrors - Anonymous employee Rokt Employee Review

1.0
Dec 10, 2025
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Big budgets - Fancy offsites (Australia, Texas, Bahamas) - Education budget - Travel opportunities (new hire welcome in NYC, 2x/year NYC trips for people leaders) - Some good people - Nice NYC office (others – not so much) - Seemingly cool company overall (F1 sponsorship, Times Square ads, etc) - Nice office parties in NYC (only)

Cons

1. The biggest one: management. Everyone has a different experience, and some managers are great. But many people have super junior leaders, first time managers, who are extremely insecure, unprepared and unprofessional. Employees like that suffer from micro-management, unfair evaluation (including PIPs with no objective reason for them). When employees are stressed (to the point of anxiety and recurring nightmares), no perks can compensate for that. 2. RTO – forcing people back to the office is old. If you're claiming to be a cool modern company, let employees work how they work best. Rokt is clearly on a shopping spree to acquire a new company seemingly every 6 months and make everyone just like them. Forcing people to pick up their lives, change their entire routine, move kids away from their school & friends, only to stuff everyone in a mediocre office and call it "better together"? Please. 3. The fancy offsites are extremely boring. But everyone is pretending to have fun. It's a typical corporate picture-perfect lie, a show for the world to see. In reality, these trips consist of the same execs sitting on the stage, loving the sound of their own voices, repeating the same generic statements, and just feeling good about themselves. 4. Perks are being taken away all the time. What used to be good about this company is slowly but surely drifting. 5. It's been said multiple times here already, but the IPO promises are just said – promises. 6. Salary cuts and unpaid commissions – are you serious? Also, being told that this affected everyone, which was a complete lie. 7. For people who do wanna move, the answer is no. You need to stay in a city where you were hired, even if multiple teams agree that your relocation would benefit them. 8. Unclear direction, unusable feedback, restructuring every few months (seemingly just for the sake of it), super reactive approach to the market and industry trends. 9. Those diversity & inclusion groups? Yea, they only work and actually do something in New York. Outside of NYC, you're isolated from them and get nothing. 10. It's very telling that employees are generally disengaged (despite HR's engagement survey results). 11. Minor compared to the rest, but moving from Slack to Google Chat? Who does this?

Explore other reviews about Rokt

5.0
Jun 23, 2026
Recommend
CEO approval
Business outlook

Pros

Good work life balance, i work hard at work, and i'm able to learn an absurd amount really quickly, but the hours aren't too demanding

Cons

Slightly lower pay than market, and no bonus

2.0
Jun 24, 2026
Recommend
CEO approval
Business outlook

Pros

The paycheck was on time. The infrastructure didn't get in my way technically.

Cons

•Ideas I brought up in meetings were routinely dismissed, only to see the exact same ideas approved weeks later when repeated by someone within the inner circle. •Meaningful projects consistently went to those already tied into the right connections, and it was clear capability had little to do with it. •Real mentorship and guidance existed, but it happened in closed conversations I was never part of, while others received constant support from senior engineers. •Key decisions were made in small informal groups, and I would only learn about them after everything had already been decided. •I was repeatedly assigned lower visibility infrastructure work while others were given opportunities to grow through impactful projects.

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