4mo
Addressing our evolution and the path forward
Thank you for your feedback. We take all comments seriously, as they provide a benchmark for how much we have evolved. We recognize that 2024 was a pivotal year of transition for RiskX, and it’s clear that during your time here, we hadn't yet fully aligned our legacy systems with the modern, structured environment we have today.
Regarding our leadership and structure, we have made significant changes to ensure that roles are not only defined by goals but by proven results. As the CGO, I have spent the last year modernizing our Go-To-Market strategy and implementing the very systems—virtual sales cadences, data-driven prospecting, and transparent reporting—that allow us to scale nationally.
Here is the reality of RiskX in 2026:
Modern Prospecting: We have moved entirely away from outdated methods. We now utilize a fully built-out GTM strategy with established sales processes and cadences that have allowed us to expand into Ontario and beyond.
A "Best Idea Wins" Culture: We have moved to a flat organizational structure. Through our "1% Channel," every team member has a voice. We don't just "talk in loops"; we implement the best recommendations from our team to get 1% better every day.
Investment in People: We believe in radical transparency, not only with our clients regarding commissions but with our team regarding their value. This is why we’ve introduced top-tier benefits like our 10% RRSP contribution (no match required)—to show our team they are an investment, not a cost.
Clear Vision: Our mission is now singular: pulling back the curtain on untransparent commissions in the Canadian benefits space. Every person we hire is brought in to be a part of this specific, national mission.
Companies change, and we have used the friction of the past to build a more disciplined, supportive, and forward-thinking organization. We are proud of the work our leadership team is doing to support our brokers.
We wish you success in your next chapter. If you are ever open to a professional conversation, I would be happy to discuss the concrete systems we’ve put in place since last year.
Best regards,
Jarod Smith Chief Growth Officer, RiskX