Pros
Reputation.com is an awesome small company that is the defacto leader in an attractive market segment. The company is smallish, so there is significant opportunity for new hires to come in and take ownership of meaty, challenging projects and accelerate their learning curve, something that wouldn't happen in a large tech company, for sure. In addition, the company is assembling a strong team across all functions / employee ranks, which clearly bodes well for the future. Great office space next to the bay, free food 3x per week, free shuttle to Caltrains, subsidized gym membership, regular social / fun activities and a very competitive benefits package are other good reasons to work here.
Cons
With HQ in Redwood City and no direct train connections or ferry connections (yet) from the East Bay, the commute is a bit long for these folks, so you may want to factor that in your decision. Also, if you are looking for a company that has a slower pace of work, you maybe better off choosing a larger technology company.