Pros
The employees are mostly all young 20-somethings eager to make something of themselves. They are smart, innovative, and inspire you to be better and think out of the box. They know how to produce quality content and sell their brand...though they are getting rather mainstream and losing their loyal followers as they become clickbait. You get free bagels on Friday and free food at quarterly company parties and when there is surplus after executive meetings.
Cons
They throw superficial things at you to distract you from the fact that the pay is abysmal. They function on the hopes/dreams/and digital rainbows of their young employees who desperately want to be a part of this "cool" brand. Besides having no work/life balance, upper management is seriously lacking. This is because the founders are delusional and have no respect for their employees. Upper management makes you promises of promotion or bonuses so you work harder and accomplish their goals. But the minute you either accomplish it or it doesn't work out like they expect, they go back on their promises...or even let you go. They dangle the proverbial carrot above your head and watch you jump like a rabbit, only to let you starve in the end. They sell you a dream and say they have your back if you promise to have theirs, but are quick to make hasty "pivots" without telling you, leaving you in the dark so that you can take the blame. They so desperately want to be "cool" that they overlook loyal, talented hard workers for people with good style, overt personalities, and social connections. Management rules out of fear but it's apparent to everyone on staff that some of them are just insecure. In a nut shell, morale is extremely low, since everyone is overworked and underpaid. HR is nonexistent. I've seen so many colleagues either quit or were let go who deserve so, so, so much better. One of the executives have a saying: It's not a day at Refinery without someone crying...