4.0
Feb 21, 2017
Anonymous employee
Current employee
London, England
Recommend
CEO approval
Business outlook
Pros
Great business, genuinely has its own and unique technology and offers marketers a solution to create that long desired single view of customers. People are great and International business enjoys autonomy from its US parent.
Cons
Suffers as is wrongly put in the same bucket as all other programmatic business, therefore agencies think they can replicate the solution with their own programmatic offering, they can't.