REI going through major changes, senior leadership increasingly disconnected from frontline staff - Store Manager REI Employee Review

3.0
Jul 28, 2023
Recommend
CEO approval
Business outlook

Pros

Culture, Values, Legacy, Service-orientation. Excellent work on the REDI front.

Cons

Regional Directors are feeling the squeeze and it's affecting managers across the country. Lots of side-conversations around negative impact on culture. Increasingly, senior leaders are out-of-touch with frontline retail and those frontline teams are feeling increased pressure. Managers aren't supported at the level they were pre-pandemic.

Explore other reviews about REI

5.0
May 16, 2026
Recommend
CEO approval
Business outlook

Pros

People and incredible work culture. REI truly walks the walk when it comes to company culture. Significant amount of focus on people and values in a genuine way. Exceptional benefits and pay. Making medical coverage available for all employees part time and full time.

Cons

Not many negatives to share.

3.0
Jun 20, 2026
Recommend
CEO approval
Business outlook

Pros

- Excellent coworkers - REI does a great job of hiring enthusiastic and personable staff - Slightly better pay compared with other retail in the area - Prodeals and discounts - Flexible hours - Good (although rapidly diminishing) healthcare benefits

Cons

- Once a (better) company known for its investment in knowledgeable and friendly staff via extensive training and investment, the company has been slowly slashing away at most of what makes it special since the pandemic - Hours and benefits are worsening, proper employee training is becoming hard to come by - lots of mediocrity and sometimes questionable ethical calls made by management - Punitive disciplinary policies that seem to be designed to create higher turnover (advantageous to them given the gradual pay, benefit and policy changes)

4
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