Pros
REFY has strong visual identity and is a cool and aspirational brand, one you’d aspire to work for with a group of talented, innovative hard workers! But scratch the surface and the chaotic hypocrisy of ‘simplifying beauty’ is quite clear.
Cons
Headed by somewhat ‘cliquey’ leadership, management offers an inadequate and misguided approach. With that be palming off an exceptional amount of responsibilities and tasks to undervalued and overwhelmed junior members, passing the buck and further showing the unbalanced accountability across the business or obstructive gatekeeping whilst expecting innovative solutions to contradicting feedback. There is a lot to be considered on the sustainability of this team structure in order to reduce a toxic environment, further training and effort to improve communication styles or improve management/people skills in general or maybe incorporating and actioning genuine employee feedback to reflect the reality of employees thoughts and feelings rather than what feels like ‘cherrypicking’ to improve an internal score would all be good places to start. I think there is an overwhelming sense of under-appreciation here that is truly disheartening and disappointing, as from first glance this appears to be a dream brand to work for.