Pros
Pure is providing services to the mass affluent that they desperately need. From tax/financial planning to investment management the company is putting the clients' interests first. Being a part of this innovative fast-growing company has been one of the most rewarding experiences of my life. I feel like I am helping more and more families every day achieve their long term goals. I have found that it is not easy to provide this level of service and is in fact very challenging. In my opinion the employees who truly believe in the value comprehensive financial planning are the ones who thrive. Pay is competitive and there is an entire marketing effort that brings qualified leads to advisors. I love the team structure and there is a ton of opportunity to review your proposed strategies with different professionals (CFA's, CPA's, CFP's) within the firm.
Cons
There is a bit of a learning curve for new employees to truly grasp all the strategies the company provides to their clients. That combined with the ramp-up time it takes for new advisors to build a book of relationships seems like it could be discouraging to the uncommitted. It doesn't seem like there is any way to fake it here as the clients' interests are always put first.