Pros
Great learning experience on what NOT to do and how NOT to do things
Cons
Everything. CEO has no clue how actual operations are going. He's had far to many coaching and MBA courses. He asks, asks, asks, but provides no resources or money. Contradictory orders all the time. He is easily impressed by titles: say you have an MBA, you are whatever-certified, and ask for big bucks and great! you are now an expert and he will hire you to tell him how to run his company. But you will not last: there is a new "hero and saviour" every three months, so lots of change in direction. Wife (current CFO) knows zilch about finances, law or how to manage a company (she has ruined at least one business before). Current COO is very knowledgeable on how to run factories. Only problem is this company is not a factory, therefore he has no clue on how to run it and gives erratic orders all the time. He is bringing the company to its knees (30% of employees laid off in 6 months, bottom line 50% down). If you say something that CEO, CFO or COO do not like, no matter if it's true and will do good to the company, you will be fired. They will take it as a "you are doing it wrong" and they cannot accept that. Only mediocre sycophants survive in the company. which is the main reason it's in huge trouble now and the brand is a joke in many countries already. Management tries to run the company using enterprise techniques. But this is a 30-people company, that simply does not apply. And it fails, oh dear, it fails all the time. Rank and file employees have a very low pay. Staff and management have a good pay (my case). Turn over is really high: more than 50% of the company has changed in 1 year. Summary: worst company I have ever worked for. Most toxic workplace ever. Avoid like the plague. Do not be impressed by the mirage and marketing, it's all a lie.