Off the rails - Keyholder Parachute Employee Review

Company nearly doubled its retail presence with absolutely no support to teams, resulting in many new stores getting little to no training outside of basic product knowledge, and would later be punished for not properly executing processes and procedures that they had never been informed of. Randomly changes standard operating procedures and doesn’t tell store teams and then holds them accountable for things they weren’t aware of. They really only care about maybe 6 or 7 of the stores and the favoritism is wildly clear. Did three rounds of layoffs in one year (2 HQ, 1 retail) and are continuing to cut hours because they’re scrambling to save money; the company hasn’t been profitable in over two years (essentially since the expansion). Their culture and values are absolutely all talk, more and more products are being greenwashed and customers can tell. The store experience is very standard retail, no work life balance, unrealistic expectations, no understanding of the customer and won’t take any feedback from store teams, and no internal growth at all. They reforecast constantly to make it look like stores are performing well even though pretty much the entire company is doing worse every year. They expect teams to plan lavish, busy events with $50 and tell you to buy refreshments that cost $300 with said $50. The majority of the brand identity is its aesthetic and sustainability and there’s no standardized look across stores because no one gets proper training and the products are getting very greenwashed. No support from upper management if you have issues with store leaders, if you can manage to chat with them they report it all back and essentially perpetuate retaliation even though they have a “strict policy” against it. Retail stores will likely get closed at some point because majority just aren’t profitable - don’t apply if you want job security.