Pros
Strong career progression and internal mobility – lots of opportunities to move across teams, categories and roles if you’re performing. Work on well-known brands with smart, capable people – great place to learn. Good graduate program with real investment in early talent. Solid mentoring and marketing training to build core skills. Local manufacturing and locally run innovation pipelines for many brands, so you get closer to the product and end-to-end development.
Cons
Fast-paced, high-pressure environment with strong expectations to consistently deliver against targets. This is typical of FMCG, but can lead to high workload. Strict legal and regulatory requirements, combined with global brand guidelines, can result in multiple approval layers. This can limit flexibility and require significant navigation when executing marketing initiatives.