One of the most pressing issues was the toxic atmosphere created by marketing leadership. Leadership often employed gaslighting tactics, making it difficult for employees to voice concerns or feel valued in their roles. This manipulation, coupled with unrealistic workload expectations, leads to burnout among team members. It was disheartening to see dedicated employees being overworked and under-appreciated while others were allowed to remain complacent, receiving compensation for minimal effort.
Additionally, the high turnover rate in the marketing department is alarming and speaks volumes about the underlying issues. Departures are frequent, yet there seems to be a lack of genuine effort from management to address the culture or to retain talent. High turnover not only disrupts team dynamics but also jeopardizes project continuity and franchise owner growth.