5.0
Apr 17, 2012
Anonymous employee
Current employee
Cincinnati, OH
Recommend
CEO approval
Business outlook
Pros
Access to amazing resources and brand recognition from the parent companies Nielsen and Catalina. The Joint Venture connects Nielsen's what they Watch with Catalina's what they Buy to create a monster single source database that allows for targeting and measurement online, on tv, mobile, gaming etc.
Cons
So much to do and so little time.