Pros
If you’re brand new to the industry, the copywriting training is… fine. Solid fundamentals, reasonably structured, and at first glance quite intensive. But that initial excitement comes with a rather steep psychological and professional cost once you realise what sits beneath it.
Cons
The culture is largely shaped by leadership with very limited management experience- starting at the top with the founders and filtering down through a layer of early-twenties managers who’ve had little opportunity to develop genuine leadership skills. Despite this, the expectation is absolute conformity. There’s a clear streak of narcissism that colours both the decisions made and the way they’re delivered. The founder I worked most closely with (the one overseeing the copy team) is strikingly unreceptive to any kind of feedback or challenge from virtually anyone, regardless of seniority or expertise. Officially, you’re encouraged to learn from other writers, but in reality, you’re expected to imitate only the founder’s approach, as though you’ve somehow already outgrown even the more seasoned copywriters in the industry (or other departments) It looks like promotion rarely reflects creativity, competence, or genuine contribution. It’s far more dependent on brown-nosing your way upward- a performative loyalty that rewards the loudest admiration rather than the strongest ideas. As a result, you end up with an inflated sense of confidence among some very unskilled people, which ultimately serves the founders ego far more than it benefits the staff or the organisation. there is no trust in the team whatsoever. Remote work isn’t even entertained. simply because they don’t trust anyone not to skive off the second they’re out of sight. Unsurprisingly, turnover is exceptionally high. Teams are constantly restructured, disbanded, or left unsure of their remit. Transparency is minimal, and major changes tend to be announced late, vaguely, or not at all. Job security feels tenuous at best.