Pros
High product integrity, people will stop you on the street to ask what you're wearing. Many companies have similar styles but this brand is not only distinct it's recognizable by people in the know. Brand and management are inspiring, driven and in it for much more than the money and fame. A lot of nurturing of emerging talent - creatives, marketers, product designers. This is a textbook company for digitally native and culture forward, lots of others outside of footwear should emulate them.
Cons
Startups take a different type of mindset, it's an always on game, wearing multiple hats can lead to burnout if you're not careful, the founders recognize this and support work life balance, but they also reward hustle so it's a fine balancing act!