Pros
Good for personal trainers who don't have a high hourly rate, who are new, or who work at commercial gyms paying them under 50 an hour/in lower income areas with low access to high ticket clients.
Cons
Bad for experienced trainers, independent trainers, trainers who work at high end gyms with good pay, trainers who seek ongoing education, and anyone seeking a good work/life balance.
The pay is abysmally low, 50 dollars a client per month is the best you can do - usually more like 20-30 a month, while the expectation for "time put in" is very, very high. Clients are also very low quality, as they are all looking for a "bargain" when it comes to paying for training.
Much like any commercial gym, Kickoff believes in negative reinforcement as a tool for motivation. They punish their trainers by lowering their pay when clients leave, even if it is at no fault of their own. They throttle access to their online marketplace based on metrics that have little to do with client success and more to do with you as the trainer following a checklist the company set up.
They also do not believe in work-life balance. Your "lead coach" pesters you if you are not meeting such random metrics, as their pay is also dependent on their trainers meeting those metrics. There is very little to no flexibility for trainers with years of experience.