High urgency, low clarity — constant change without direction - Senior Software Engineer Kajabi Employee Review

1.0
Apr 29, 2026
Recommend
CEO approval
Business outlook

Pros

Most popular AI tools are approved for use in workflows

Cons

Compensation is below market, especially given the pace and expectations. Employees are not set up for success—onboarding is limited, tooling is often insufficient, and efforts to improve team operations tend to go unrecognized. The company operates with constant urgency but lacks a stable strategy. Frequent restructures, shifting priorities, and unclear product direction create an environment of thrashing rather than execution. Work is often duplicated, abandoned midway, or deprioritized after significant effort, which leads to burnout and loss of institutional knowledge. “Lean teams” combined with high pressure results in constant context switching, declining quality, and attrition of experienced talent. There is also a disconnect between leadership messaging and reality—ambiguity is often framed as “high standards,” leaving teams without clear goals, success metrics, or direction. Psychological safety is low. Leadership changes and layoffs happen with limited transparency, creating a fear-based environment where people are hesitant to speak up. Despite messaging around meritocracy, there are visible inner-circle dynamics, and advancement can feel tied more to visibility than impact. AI is heavily emphasized, but without clear strategy or defined use cases. In practice, this translates to pressure to produce more rather than meaningful improvements to workflows or customer value. There are also signs of deeper product and business challenges: inconsistent pricing strategies, aggressive promotions, and a lack of cohesive enterprise direction. Sales and product teams are often misaligned, which impacts customer trust. Overall, there is a significant gap between how the company presents itself (high-performance, builder-focused, AI-driven) and the day-to-day experience (reactive, unclear, and unstable).

Explore other reviews about Kajabi

5.0
Feb 19, 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Fast paced, AI forward, strong leadership

Cons

Sometimes chaotic, not for the feint of heart

avatar
Kajabi Response
2mo
Thanks so much for sharing this. It's appreciated and this enthusiasm, (and honesty about the sometimes chaos serving Experts in a very dynamic time) is beyond awesome.
1.0
Apr 14, 2026
Recommend
CEO approval
Business outlook

Pros

The people, and to be specific, everyone below the senior leadership tier. These are some of the most hardworking, collaborative, and talented people I've ever had the privilege of working alongside. Shared trauma will do that. It creates an unusual kind of camaraderie, genuine, hard-earned, and frankly the only reason to stay as long as most of us did.

Cons

Kajabi was fine until it wasn't. That's the thing no one tells you: it's not the slow decay that gets you, it's the speed. One restructuring, then another, then a third. A leadership overhaul that arrived with roughly zero warning. Every time you thought you'd found the floor, there wasn't one. By the time I left, the entire company was operating under a regime of fear, teams pitted against each other for no coherent reason, not even for survival (those decisions had already been made, as I confirmed in my exit interview), but just because. The dysfunction had become self-perpetuating. There is a perennial problem at most companies where teams work in silos, with little visibility into what anyone else is doing. It was particularly egregious here. On top of unclear expectations (the prevailing directive was: now, we need it now, change it now), unclear feedback, and a near-total absence of support around production, timelines, and cross-functional communication, leadership had zero understanding of what their own teams actually did. Not in the abstract, strategic sense. On the most basic level. This wasn't a transparency issue; it was an ignorance issue. Leadership seems to believe that their teams work some kind of overnight magic, like elves, and that the work simply materializes by morning. That's not how it works. And it explains the staggering lack of respect for the effort and expertise their employees bring every single day. I noticed that leadership commented on an earlier review that politics isn't what gets people ahead. That is both true and untrue. There is absolutely an inner circle, and the energy they project is alienating and hostile to everyone outside it. But here's the thing: even being inside that circle doesn't protect you. By the end, no one was safe. The fear was total, the hierarchy was theatrical, and the company had effectively cannibalized whatever goodwill it had left. Let's talk about AI, since apparently we have to. No one here had any clear idea of what they wanted AI to accomplish, which platforms to use, or what problems they were actually trying to solve. Teams were asked to brainstorm AI applications within their respective domains. What kind of applications? Using what tools? Toward what goal? No answer. Just: explore AI. We want you to explore AI. The audacity of the vagueness was, truly, something to behold. The pay isn't great either. This is, without question, the worst company I have ever worked for, and I've spent the majority of my career in start-ups, which should tell you something. It is remarkable how comprehensively a small number of individuals can poison an entire organization. I don't know who's still there. I hope those people find something better. PS. I haven't even gotten into the actual political culture cultivated by those up top. Let's just say their actions are fully in line with their views. You can feel it everywhere.

12
avatar
Kajabi Response
2mo
I'm JCron, Co-CEO at Kajabi. I'd like to start by apologizing for the experience you've shared. There is clearly a lot of emotion in the language you've chosen, and I'd be glad to personally connect to better understand the situation, identify the actionable changes and get them in motion...while supporting you in finding a company that is better suited to your goals and capabilities. What I can do is tell you, plainly, what Kajabi is today, so anyone reading can decide for themselves whether it's a place they want to build. Kenny Rueter and I returned together last October and published Manifesto 2.0 the same week. It's our line in the sand. Public. Quotable. The standard we intend to be held to by everyone. A few pieces of it, since you touched the topics. Culture - No egos. No passengers. No assholes. That runs from us down. We have teams, not inner circles. Politics is a tax on the people doing the work, and we're not paying it. AI - We're not "exploring AI." We're scaling human intelligence for our Heroes, and every team has a specific mandate tied to that mission. Clarity - Shield the builders. Leaders here clear paths, they don't clutter them. Expectations are leadership's job to set, not the team's job to guess. Winning - We play to win because our Heroes are counting on us. That is the entire reason any of this matters. Kajabi's next chapter won't be written by the comfortable. It'll be written by the committed. If that feels out of alignment for you, that is by design, and I mean that with transparency and awareness that some may be looking for easy rather than meaningful. If it resonates, come build us. JCron Co-CEO, Kajabi
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