Following the rebrand, the company’s culture and vision appear to have shifted. The focus has moved away from fostering a strong workplace environment to prioritizing acquisitions and meeting numerical goals. This has led to a noticeable decline in organization and efficiency, largely due to insufficient planning. Additionally, there have been significant layoffs, including key individuals responsible for driving the rebrand and implementing best in industry marketing technology to support lead gen. These changes will affect efforts to streamline work processes and address internal challenges, contributing to a sense of disorganization within the company.