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      Initiative

      Part of IPG Mediabrands

      Engaged employer

      Initiative reviews

      Great place to start a career in advertising, specifically media - Assistant Media Planner Initiative Employee Review

      4.0
      Apr 13, 2013
      Assistant media planner
      Recommend
      CEO approval
      Business outlook

      Pros

      -The PTO and holidays offered are great -Great education system through the many lunch and learns available -People are nice and welcoming

      Cons

      -Really depends on the account you work on. Only cons I would say are the late nights but that that's kind of a given in this industry.

      Explore other reviews about Initiative

      5.0
      Aug 6, 2025
      Analyst
      Recommend
      CEO approval
      Business outlook

      Pros

      Smart and hard-working co-workers with strong business intuition.

      Cons

      Manual work and lack of career growth

      2.0
      Jun 23, 2026
      Manager
      Recommend
      CEO approval
      Business outlook

      Pros

      fun partner outings and team events.

      Cons

      frequent long work hours and expectations to be available outside of standard business hours. teams often felt understaffed relative to workload. increased reliance on offshore resources created communication challenges.

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