Pros
I am a recovering Startup/VC-world rat racer. I got on the “Growth Director” train years ago, and lost sight of what I really cared about, and what I was actually good at… creative work (because it for sure wasn’t pivot tables). I’ve been client side most of my career, but I’ve worked with agencies and creative consultants throughout my journey. Some were good, most were totally adequate, all promised the moon and stars. At InGoodTaste, it isn’t about promising the moon and stars. IGT’s central conviction is that good creative can change the world. This world. Right here, Planet Earth. It’s a rallying cry, a high bar, and that can be somewhat intimidating. It’s also exhilarating to consider. We, meaning people, all have to interact with advertising and marketing every. single. day. And so much of it is offensive in its badness. We, meaning IGT, are attempting to remedy that. The 9 Dot Puzzle: is a lateral thinking exercise whose solution lies in literally thinking outside of the box. IGT folks are not only encouraged, but *required* to think outside of the box. The joy of actually being able to create elevated work, while being guided on how to bring people along for the ride has been medicinal for me (again, I am a recovering Startup/VC-world rat racer). A word on kindness… I have never worked at a place where I’ve felt more supported. Yes, we are high-performing - but that doesn’t equal sweatshop bologna that agency life is known for. We are high-performing because we are driven to make meaningful work. Meaningful in this case = emotionally resonant. In order to make meaningful work that is emotionally resonant the culture of the organization has to have a beating heart. And IGT does. It doesn’t live with one person - we make up a nexus of people who care… about the world, each other, our clients, ourselves, and the people who will engage with our work out in the wild. I get to contemplate, create, design with words, and help. IGT makes that possible. Maybe you’d be into that too?
Cons
Let's address these negative reviews for a moment. Do you notice a theme? Each and every one of the reviews posted prior to mine are from March 8th (2), March 9th (2), and March 15th (1). This is the ungraceful work of a few folks who have banned together in their personal vendettas, and don’t mind falsifying claims or harming others in the process of satisfying their bruised egos by smack-talking anonymously in the guise of “trying to warn people.” Hogwash. I’m gonna be real with y’all. I’ve known the CEO for nearly a decade. So I’m not un-biased either - but I can’t abide bullying. He’s 100% intense, yes. He’s extremely opinionated. Someone on one of these reviews described him as “mercurial” - not gonna lie… that did make me chuckle, but I don’t see that word in a negative light at all. He’s also thoughtful, supportive, and containing. Finally, in terms of real hard data (because, personal feelings about people are 100% subjective). At least 3 out of the 6 negative reviews here cite willy-nilly firings - again, hogwash. During my time at InGoodTaste, I only know of two people who have been let go.