Pros
Like other reviews state - They have respected and recognized Hispanic brand names particularly in LA, New York and the Bay Area
I found La Opinion was by far the "Big Fish" in the Spanish print market, with a great image in the public eye.
1st and/or 2nd generation Hispanics look up and respect the La Opinion name tremendously.
Very loyal readership base within Southern California.
Great "skyscraper" view of Downtown LA.
Welcoming family oriented environment with frequent potlucks and creative holiday themed festivities .
Their brand name allows you the opportunity to open and create long-lasting relationships with advertisers that can be very helpful down the line.
Cons
The first sales job I have ever seen where seniority is more important than actual daily sales activity.
They (management) do not seem to understand that efforts in finding and retaining new clients is more important and much harder in the newspaper (declining) industry than the retention of very very old clients that mostly renew out of "habit".
Innovative ideas and brainstorming are not encouraged whatsoever by management. - they seem to feel threatened, as if you are trying to do "their" job.
No one wants to "rock the boat" by perhaps stepping out of their comfort zone to create new challenges.
No one speaks of, or readily acknowledges that they have lost their once almost monopolistic market share in the Hispanic print and especially digital market.