Pros
In the early years, the company had a strong sense of purpose and momentum—it genuinely felt like a well-oiled machine.
Teams were aligned around common goals, and collaboration came naturally.
Working with colleagues in the UK and Sweden was a highlight; they were talented, professional, and enjoyable to work with.
The global nature of the company created opportunities to learn different working styles and perspectives.
At its best, the environment was fast-paced, energizing, and rewarding.
Cons
The management team in the U.S. office was the company’s biggest weakness.
Decision-making was often unclear or inconsistent, which led to frustration and inefficiencies.
There was a noticeable disconnect between leadership and the day-to-day realities of the teams doing the work.
As the company grew, management issues began to erode morale and the strong culture that existed in the early years.
Better leadership alignment and accountability in the U.S. office would have made a significant difference.