Pros
Salary is the only motivating factor.
Cons
Where do I start? It's a job where you have no idea what you are doing as a copywriter, what your managers want and what the client wants. It's a hopeless process, more of a pressure cooker. They are hiring like crazy because the attrition rate is so high. Old Hibu people as well as new comers are leaving the company because it really sucks. There is no scope for growth and no scope for creativity as a writer. Join this place only if money matters to you the most. These people make you work 10 hours straight and track every second of your productivity in office. You can't rake more than 45 minutes of break. They expect you to work as dogs. They make you work on Saturdays in the name of "business requirement". It's a clueless bunch of people managing the pet project of the client. Mind you the client is super arrogant who makes the lives of the managers hell, which means that your life will be screwed by the Managers in the name of the client.
