5.0
Oct 24, 2015
Current employee, more than 8 years
Barcelona
Recommend
CEO approval
Business outlook
Pros
Basically cause is an icon, GUCCI is loyal to his message. GUCCI shows class, keeps his quality and protects the meaning of the brand. GUCCI starts showing another way of understand a classical firm.
Cons
GUCCI is in compentence with other luxury brands. GUCCI don´t have campaigns to seduce the new money markets. It could be risky at same time that can be apropiate. In my oppinion, the most important thing is to be capable of translate the real message of the brand.