Pros
As a mid-career creative, I've been searching more than a decade for the kind of agency where I could thrive and grow long-term. It had to be somewhere that great work was valued as much as great client relationships. Where the responsibility for both of those things was not divided up between account execs and creative-types. Where innovative envelope-pushing was the rule rather than the exception. Where a wide variety of clients in a range of different industries offered the opportunity to do engaging and meaningful work every single day. I was looking for a place full of bright, energetic people out to change the world. I finally found it at Godfrey.
Cons
Godfrey is an agency evolving rapidly to meet the demands of today's businesses. That can be unnerving for some folks. The status quo has always been a more comfortable place to live. While the majority of people at Godfrey are excited by the prospect of continuous change and improvement, there are others who just don't want to dwell in the discomfort and uncertainty that comes with true innovation. Those people tend to hold creative teams back, whether through negativity, resistance or apathy. While there are fewer of these detractors at Godfrey than some of the other places I've worked, their presence is especially disruptive at times.