Unethical Business Practices - Inside Sales Representative Geotarget Employee Review

I was with Geotarget for almost 2 years. If you are a good sales person you will do well right out of the gates selling 2-4 deals per week and paid a generous weekly base pay + complicated but generous (it seems) commission plan. You memorize a script for cold calling that leads to a 30-page powerpoint zoom presentation selling SMBs video advertising through geofence location services. Follow their scripts and process and you will sell. After you are there for a while though you will find that the scripts and deliverables (what the customer actually pays for) do not ethically line up (perhaps legally, but I am no lawyer). 88% of my customers (over 150 new customers in 2 years) were unhappy with results and churn often cancelling contracts, which render frustrating charge-backs for sales reps in large chunks out of your pay at a time. A little over a year of working there I uncovered that the owner of the company is actually the owner of the Global Growth -- a private equity firm (simply google and research this). He was recently out of prison for Fraud and has several pending United States cases against him from fraud to bribery. They also hire “non violent” ex-cons who quickly rose to the top of the rankings who were convicted of fraud and misleading customers and are used to TRAIN and COACH NEW SALES REPS. They call the hiring of these men a “second chance” program. Needless to say, all of this discovery led me to investigate our deliverables to our customers. You are given a phone script to lure customers to a zoom presentation. In both the phone script and the presentation you are told to ask if the business is familiar with XYZ grocery store (Costco, target, Walmart, ect.). Then you tell the prospect that “we” are going to feature ONE ________ (insert type of business…roofer, dentist, HVAC company etc.) in a video commercial to the SHOPPERS at the store….. Several unethical untruths here… 1) You lead the customer to believe they get in front of grocery store shoppers and other very specific geo-locations, but the geofence for a video promotions is actually a 1-mile radius around a grocery store that includes SOOOO many businesses and neighborhoods it is impossible to know if someone from a grocery store actually sees your customers ads. 2) You lead the customer to believe that their VIDEO will be seen on a 7 media platforms including Facebook, Instagram, Youtube, millions of games and apps, and CONNECTED TVs. The video only shows up on Youtube and maybe Facebook if they bid high enough. Most ads are programmatic static ads. The presentation briefly mentions that we include static ads, but the entire sales pitch is centered around the “VIDEO” when the video actually does not get played on all of the platforms. 3) You lead the customer to believe that they will be exclusive and no other business industry type like there business will be featured to the grocery store shoppers (and other geo fence locations). You are told to “back the customer into a corner” during the presentation and demand that they give you a “yes” or “no” because of this “exclusivity”. They do not keep track of this. Being exclusive is not a guarantee in the contract the customers sign. With high churn of customers and high turnover rates… new reps often call upon the same territory and the same businesses and sign people up in any category of business despite offering verbal exclusivity to its customers. This is just the tip of the iceberg of unethical activities that you will do as a sales representative. Once, I began uncovering this I went from a top sales representative always in the top of the rankings to middle to bottom of the rankings (15-25 reps churn on average) as it is hard to sell something you do not believe in. Thankfully, I am out. If you have an interview to work here and are an ethical top performing sales representative…do not waste your time.