A sinking ship - Marketing Department GNC Employee Review

1.0
Apr 30, 2026
Recommend
CEO approval
Business outlook

Pros

There are still a few good, talented people who work there.

Cons

Leadership has lost the plot. While the supplement industry continues to grow at an explosive rate, GNC keeps falling further and further behind because they focus on all the wrong things. There's a delusional level of self-importance throughout the culture where wanting to be right is prioritized over doing what is right. Both within the marketing department and throughout the organization, leadership wants yes-men/women to validate their poor decisions instead of challenging conventions, pushing to break away from legacy thinking, and doing what it actually takes to turn the business around. It's an incredible level of complacency that you won't find at any successful company. So if that's your thing, this is the place for you to jump on board the Titanic.

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GNC Response
2w
Thank you for taking the time to share your perspective. I want to address your comments directly and respectfully from a leadership standpoint. First, GNC is not a sinking ship. We are in the middle of a turnaround, and with any turnaround comes difficult decisions — including restructuring parts of the organization. The marketing department, in particular, was reorganized to better align with our long‑term strategy and the capabilities we need to compete in a rapidly evolving industry. That restructuring unfortunately resulted in reductions, and it’s clear from your message that this experience has left you feeling frustrated and bitter. I want to acknowledge that honestly. No one enjoys being impacted by organizational change, and your feelings are valid. At the same time, I want to be clear: the decisions we made were not about seeking “yes‑men/women” or ignoring expertise. They were about building the structure, focus, and accountability required to move the business forward. Turnarounds demand clarity, alignment, and sometimes tough calls — not because leadership has “lost the plot,” but because we are committed to stabilizing and strengthening the company for the long term. You mentioned that there are talented people at GNC, and on that point we fully agree. Many of those individuals — including those in marketing — are working hard every day to challenge legacy thinking, modernize our approach, and ensure we are positioned for growth. That work is ongoing, and it is meaningful. While we may not share the same view of the organization or its direction, I do want to sincerely wish you well in your next role. Career transitions can be difficult, but they can also open the door to new opportunities that better align with your goals and strengths. I hope that is the case for you.

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Cons

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2.0
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Cons

No job security. There are four kpis you have to meet or exceed everyday. Loyalty, subscription, pro membership and multi vitamins. If you do not meet those kpis one day its negative posts you are reminded all the time you will not work here if you don't meet them and your store may close. You have to be at 65 percent Loyalty but if you have 2 opportunities and miss 1 you are at 50% if you have a return ship from store that goes against your Loyalty if the Loyalty part of the system goes down and you can't sign people up that still goes against you. 16 hours of on-boarding training for part time minimum wage employees to open, close, run a store by themselves and meet kpis immediately. Anything ou do outside of kpis does not matter, training employee's gor other locations, emergency at another location you handled, helping at inventories. Does not matter

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