It's a shame what has happened to this place - Sales FullStory Employee Review

1.0
Jun 16, 2020
Recommend
CEO approval
Business outlook

Pros

CEO is very charismatic. There are some very wonderful people that work there. The concept of the "hugger" is a game changer with regards to customer success and decision making.

Cons

FullStory was a place that I saw as home. My coworkers were family. I looked up to the brilliant minds I got to spend my days with. We strove to be irrationally lovable. We made thoughtful and impactful software decisions as a group with a level of rigor and a lack of ego I’ve never ever seen before. As the company grew, the flat structure fell apart. Convoluted reporting structures took hold. More and more hires were made without input from teams. What once was a tight knit family was more and more being torn apart by aggressive corporate ladder climbers. People who’s sole purpose was the help the bottom line. This is where FullStory sold their soul. In pursuance of massive growth, the company lost its way. One of the founders was cast out suddenly and unexpectedly. He was the soul of the product. The thoughtfulness of every decision we made because of his leadership was at times maddening but was always in service of making a more perfect web. Massive layoffs claimed several incredibly smart people. Entire departments were cast out. They said the cuts were deliberate and deep and painful. But suddenly job listings started to appear for positions that were just cut. Perhaps to find folks that had less of a point of view? Perhaps to find more order-followers? People that didn’t want to question the status quo? The department leaders continue to be unrelenting micro-managers. What once was a place where autonomy was praised was quickly replaced by a structure where the whims of sales guided every decision and the leadership falls in lock-step with little pushback. It was almost impossible to know who the actual stakeholders were for any given assignment. What once was a vibrant brand is being dulled, relegated to the pile of also-ran analytics platforms. The lack of trust among leadership is palpable.

Explore other reviews about FullStory

5.0
Feb 24, 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

A lot of exciting things on the horizon. We've seen a lot of growth over the last year and the product has a lot more to offer.

Cons

Nothing noteworthy as of late.

5.0
Jan 9, 2026
Recommend
CEO approval
Business outlook

Pros

FullStory operates in an exciting space, and the product itself is genuinely fun to work with. The company is still small enough to retain a startup feel, which gives employees a high degree of autonomy and ownership. It feels like you can actually make an impact rather than being just another number. The product continues to evolve and has a strong focus on AI, which is an excellent area to build skills in and a great place to be for anyone interested in the future of digital analytics. There’s a strong sense of innovation, and you’re often exposed to meaningful, high-impact work.

Cons

Because the company is relatively small, long-term career trajectory can feel limited. There are fewer opportunities to grow beyond your current role or move into management or leadership compared to larger organizations. At times, there is also a heavy focus on shiny new features, which can come at the expense of core product functionality. Many of these core features are still highly relevant in the market and would benefit from continued refinement and improvement.

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