A Decade of Growth and Opportunity - Sales/Customer Service Frontline Machinery Employee Review

I'm never leaving again. I was with Frontline for 2 years when I was offered a once in a lifetime job opportunity. I accepted it, as I had the drive to gain new experience to further my career. I cried when I left. I knew I was leaving such a driven, and forward thinking crew. They cared about your quality of life, they believed in team work, and enjoying your time in the office/out in the field. I knew what I was leaving was great, but what's life without a little risk? Fast forward 11 months later. The grass was not greener on the other side, and I was looking for work once again. I knew my seat had been filled by two new people, but news was out that I was on the market for work. I didn't think there would be space for me, BUT in the 11 months I had been away, they had launched two more brands and were expanding their territory. Luckily, this gang understands the value of a strong marketing department, and I was welcomed back with open arms! Now that conquering the world is out of my system, I have planted my feet back into the Frontline, and I truly am hopeful that I will retire here (only 30 more years to go).

Only 10 days PTO for the first 5 years of employment, and no RRSP program.

Passing the seven-year mark at Frontline Machinery has given me a chance to reflect on what the journey has actually looked like. I’ve held four different roles here—from starting out as a mechanic, moving into sales, and then progressing through multiple levels of management. That kind of trajectory doesn’t happen by accident. It happens when a company is intentional about developing its people and stands behind them as they take on more responsibility. One thing that has remained consistent is the culture of trust from ownership. At our year-end Christmas gathering a couple of weeks ago, it struck me how many long-tenured faces were in the room. It wasn’t an accident or a marketing slogan. It was the by-product of leadership that genuinely believes in its people—and people who, in turn, believe in the mission. Frontline isn’t perfect—no company is. Growth comes with growing pains, priorities shift fast, and the bar keeps rising. But if you’re willing to lean in, be accountable, and work in an environment where urgency and adaptability matter, there’s real opportunity here. The company invests in those who invest in the company. For me, the story is simple: when leadership backs your development, and you match that support with effort and ownership, everyone wins. That’s been my experience, and it’s why I’ve stayed—and continued to grow—at Frontline Machinery. I look forward to the next 25 years to see where we can really take this story!

Honestly, I'll let you know when I find one.