Pros
Its good product. Their vehicles are superior.
Cons
Owner changes his mind and direction almost daily. He reacts to his self perceived crisis, rather than create and work a long-term plan.
He claims he wants to "grow by 20% each year", but there is literally no plan to do so.
Micromanagement is a real issue. He gets involved in everything, rather than measure and coach through any concerns he has.
Diversity and inclusion do not exist at this company. This is a direct reflection of the owner.