Toxic culture with poor leadership and high turnover - Anonymous employee Flo Health Employee Review

1.0
Jun 10, 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

I am still looking for them...

Cons

If you thrive in a workplace that values optics over substance, you’ll find Flo fascinating. The leadership style is delightfully reminiscent of high school - intensely cliquey, with a surveillance-heavy culture that makes you wonder if you’re working for a tech company or filming a spy thriller. This atmosphere of constant scrutiny isn’t just a feeling; it’s an operational standard. Gossip is effectively part of the workflow, and exclusion is the primary method of team bonding-provided, of course, that you aren’t already on the outside of the 'cool clique'. The work-life balance here is essentially a creative suggestion. Expect to be frequently reminded that your 'commitment' is measured by how late you stay in the office, regardless of actual productivity. Efficiency is clearly less important than looking like you’re 'lighting up the office' with your exhaustion. Transparency is another interesting feature. If you have the audacity to offer constructive feedback, you’ll quickly learn that the leadership team handles criticism with the same grace as a toddler denied a cookie. Disagreement is a great way to ensure your tenure is, shall we say, 'optimised' into non-existence. The irony of a company targeting women’s health that struggles to support women in its own ranks is not lost on the staff. There is a palpable trend where senior women seem to be cycled out, only to be replaced by male hires. Similarly, if you are a mother returning from leave or an employee dealing with health challenges, expect the company's commitment to 'wellbeing' to evaporate instantly. If you expect the company to live up to its own branding, you’ll likely be 'out' - and perhaps a bit disillusioned - sooner than you expected. The performance management framework is equally mysterious - it’s a magic trick where clarity disappears the moment you ask for it. You’ll find more useful, actionable guidance in a fortune cookie than you will in a performance review here. Finally, keep in mind that the 'positive' energy you see in online reviews is often heavily incentivised (yes, they really do use Bonusly points to encourage glowing feedback). If you choose to apply, come for the chaos and the rapid turnover, but perhaps leave your expectations of a supportive, inclusive, or feedback-rich environment at the door.

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Flo Health Response
1d
Thank you for sharing your feedback and perspective. We're sorry to hear that your experience at Flo did not reflect the environment we strive to create. We take concerns around inclusion, feedback culture, leadership, wellbeing, and support for employees at different life stages seriously. Building a transparent, respectful, and supportive workplace is something we continuously work on and remain committed to improving. We appreciate you taking the time to share your experience and wish you all the best in your future endeavours.

Explore other reviews about Flo Health

5.0
Aug 9, 2022
Recommend
CEO approval
Business outlook

Pros

- A strong mission - A positive work environment where a healthy work/life balance is not only promoted, but lived - Incredible smart, talented and hardworking teammates - Remote / hybrid working options

Cons

- Continue to foster cross-functional communication opportunities since it is a global company

2
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Flo Health Response
3y
We appreciate your feedback and are happy to have you as a part of the Flo team! Welcome to Flo.
1.0
Oct 30, 2025
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

The designers genuinely want to do good work

Cons

Obsession with conversion, often at the expense of user needs. Lack of women in leadership positions.

15
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Flo Health Response
5mo
Thank you for sharing your thoughts. We are pleased to hear that the passion our designers have for their craft is evident in their work. We recognise the importance of balancing business goals with the user-centric experience that defines our mission. We also want to take this opportunity to address your concerns about representation. While our company was founded by men, Flo is majority female in it's total headcount, majority female in its management population, majority female in direct reports to the CEO, and at gender parity at the Board of Directors. We remain committed to ensuring that women’s voices continue to define the future of our product and our company. We appreciate the time you spent with us and wish you the very best in your future career.
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