Pros
Good SAAS Enterprise Project Management technology designed specific to the trade show and event industry. Much potential to grow an expand in diverse markets. Products can compete with similar products that serve fortune 1000 companies.
Cons
Lack of investment in developers creates a bottleneck to production and growth of applications. Marketing with is desperately needed is a back burner to the parent company. President lacks trust and vision that will allow for growth of the company. The company has been flat-lined for over 10 years. They may have missed the real opportunity for growth in their industry due to lack of development. When the company launched there was little to no competition. Now SAAS Enterprise Project Management technology is a commodity. Until development expands resources and allows for easy integrations and customization this company will likely continue to flat-line.