Pros
The CEO wants to come across as everyone's friend, and is a bit of a dreamer. The company, on the surface, feels welcoming and open. There is also a good work-life balance, with emphasis on flexible and remote working, and a promotion of the company's social fabric through yearly get togethers and other incentives to make friends within the company. The pay is not too competitive, but relatively OK considering the location of the company, its funding, and its size.
Cons
While the CEO is overall well meaning and very personable, but utterly terrified of confrontation and unable to bring any sort of work ethic or discipline to the team, The CTO is similar in nature, smart, personable, and well meaning, but immature in terms of industry best practices, unable to delegate, and incapable of making his team deliver anything other than endless philosophical discussion and documentation about how things might be done, without actually delivering anything. Not too surprising when accounting for the fact that Ex Ordo is his only real-world experience out of university. HR is atrocious. People don't just get made redundant, they are disappeared like political dissidents in an authoritarian 3rd world country. One minute they're there, and the next they're gone, with no explanation, no goodbyes, no follow-up. Any questions related to them are avoided like the company is pretending they never existed. The long and short of it is that Ex Ordo somehow managed to bootstrap a university project into a semi-decent product, in an industry with few competitors. Now the product is ageing and creaking under its own technical debt, competition is stiffer, and the company is reckoning with its immaturity - failing at its attempts to scale up due to a refusal to accept expert advice and let go of the amateurish practices that, somehow, got them this far.