Attractive office, but toxic culture and low pay - Influencer Marketing Specialist Estrid Employee Review

2.0
Mar 30, 2026
Recommend
CEO approval
Business outlook

Pros

Beautiful office located in the heart of Stockholm

Cons

Praises themselves on having a great culture but it's super toxic. There's cliques in the office that always keep to themselves and would never even say a word to you. Completely lost what used to make them standout which is body positivity for every body. Company looses talent left and right because the salary is abysmal and there's no flexibility for wfh.

Explore other reviews about Estrid

2.0
Apr 20, 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Very inspiring workplace and inspiring people

Cons

Very hard getting to know colleagues

1.0
Aug 4, 2025
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

• Company attracts/attracted great talent, who is passionate about their work and has great experience

Cons

An extremely toxic working environment. - CEO thrives on a "hire-and-fire" mentality, creating a place of fear - Shifts in strategy and team structures happen every other month - Long probation periods so roles can be “made redundant” when convenient - When asked about office culture and work-life balance, CEO deflects questions and preaches “hard work is essential” No career growth opportunities, promotions, or salary increases. - CEO doesn’t believe in career growth, bonuses or pay rises - HR openly admits there will be no structure blaming it on ”ever evolving start up culture” 6 years in… - 0 reward for good work or any sort of acknowledgment No transparency - Company clearly often in financial troubles due to projects being stopped last minute / constant ‘restructuring’ - CEO preaches growth and great achievement in company wide meetings but in private admits the company has not been doing well and continues to plateau - “Strongest year yet 2024” is due to 10+ redundancies across business to cut costs Lack of leadership 
- The CEO surrounds himself with an insular group that prioritizes personal relationships over business results - Highly favorited people continue to be promoted while making no effort with wider teams and fueling toxic work culture - The rest of the management is often passive aggressive and engage in bullying culture resulting in employee breakdowns - The manic work ethic has already led to the loss of top talent and unless the founder steps down as CEO, there is no saving

5
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