Terrible CRO Decisons / Dismantling of Dept - Sales Entrata Employee Review

1.0
Apr 1, 2025
Recommend
CEO approval
Business outlook

Pros

The people and overall job itself.

Cons

There has been a consistent reduction in wages and benefits for a role that requires a mandatory 18-month contract. Since joining this position, the CRO and the company have progressively and systematically removed nearly all of the initial benefits offered. These changes have included an abrupt shift from a salaried position to an hourly wage, a move from remote work to a requirement of three days in the office, clawbacks on commissions. Furthermore, there was a 30% reduction in commission rates, with no accelerators, leading to a significant pay cut of 40-50%. At the same time, quotas were increased by 40%, and it took an entire quarter into the new year to release the updated compensation plan, with clawbacks applied to commissions from previous months. The lack of communication and care for this department has becoming devastatingly demoralizing. Why completely ruin a bright spot in the company in a matter of a few months. The CRO seems to have a dictator like mentality that is slowly turning the employees against the company. She missed quota last year and has since destroyed the only department that exceeded their quota. Despite the department's strong performance, employee retention has become a major issue, with both current and new hires leaving the company. The director was recently let go, and five newly hired employees have quit immediately after training. Additionally, long-tenured sales agents are also departing. The sales team now spends a significant portion of their time (approximately 70%) performing tasks typically handled by other teams, due to understaffing.

Explore other reviews about Entrata

5.0
May 14, 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Great company overall. Pay is fair

Cons

C-Suite could be more down to earth

2.0
Feb 10, 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

I have a pretty good group of team members. My mid-level supervisor is also easy to work with and supportive.

Cons

Entrata does not care about their employees, or even their products/services. This is made clear by insane workloads, exhausting meetings with escalated clients, and a “standard” 3% (if you are exceeding expectations and lucky) raise. I do moderately technical work that requires a decent amount of experience, as well as a client facing and internal leadership role, and I don’t make what is considered a “living wage” in Utah, even after years of working here. Execs seem to be having a great time partying at Summit with the most expensive celebrities they can book (Seinfeld, James Cordon, Tom Brady, Weezer…) but absolutely do not care about the uninvited staff who are working to support their client retention and their low-bar concept of product integrity.

3
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