Terrible leadership, toxic culture, and a woeful lack of transparency - Anonymous employee EdgePetrol Employee Review

1.0
Jun 23, 2025
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Worryingly few. The people outside of the C-suite are the real champions of the business

Cons

The Product - Wonderfully positioned 5 years ago, but due to poor decision making from the CEO, doomed to fail. - Backend code and infrastructure is an absolute mess. Technical debt from 10 years ago still not resolved, meaning that any potential feature requests to improve the product, are impossible to implement. Unfortunately the CEO has not set up the engineering team to succeed. - Directive from CEO is to sell the product 'as is' and promise feature requests only after customer signs the contract, with no intention of implementing. CEO Gideon Carroll - Rampant demonstrations of deceptive sales practices and misrepresentation of ability to deliver on implementation promises. - Mis-selling product capability, brand associations, and PoS agreements to customer and investors - Falsely declaring revenue for renewals that are confirmed lost, in order to inflate numbers - Misrepresenting strength of pipeline, current invoicing contracts, and total addressable market to the Board and investors - Misleading shareholders as to the true value of the company Pay and Culture - Gaslighting is prevalent within the culture at Edge, especially around an employee's value to the business, salary requests, and overall business health. - Majority of employees are dramatically underpaid, whilst the CEO picks up a hefty salary in order to add zero value to the business and go on cycling holidays. - Misogyny is a rampant and prevalent problem within Edge, and it starts at the top

Explore other reviews about EdgePetrol

5.0
May 4, 2021
Recommend
CEO approval
Business outlook

Pros

Everyone that works here is driven to find a solution - It's a great mentality for a growing startup. As an employee, you have the ability to have an impact and influence across the org. The technology is really ahead of the game - The industry as a whole is rather antiquated and Edge has created what feels like a very simple solution for a very complex problem. 2021 seems well poised to be a banner year -New partnerships should accelerate pipeline generation and a massive amount of resources has been put behind content creation and activation.

Cons

The normal growing pains of a tech startup. The platform has moved from a MVP to a scalable system so new feature dev took a back seat in 2020. That all seems to be behind us now.

1.0
Jun 2, 2023
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

They offered great training resources.

Cons

The CEO, Gideon Caroll, failed miserably to scale. He spent more time on vacation than a retiree that won the lottery. A good product was created in the UK . Gideon failed to bring on the people necessary to build a US product. Several very poor promotions/hires on the product and operations team stalled the growth potential. Clients with signed contracts were left with no product for YEARS. Gideon failed to raise money in 2022 nor shift operationally to the demands of investors (Get clients live) in order to raise funds until it was too late. They then cut most of the staff globally while trying to become profitable. If you are a potential US employee, do not go here. If things go south, expect 0 notice and one week of severance.

8
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