Leadership Chaos Starts at the Top - Anonymous employee DAS Technology Employee Review

2.0
Dec 10, 2025
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Great team leads in company

Cons

CEO will remind you that she’s CEO at least twice per interaction. The company is too sales focused. Sales dictates the marketing team’s projects. Pay is little for that high of a demanding job. In my experience, the biggest challenge at Digital Air Strike is the leadership, specifically the CEO. The tone from the top is consistently chaotic, reactive, and unnecessarily aggressive. Communication often feels unclear or contradictory, leaving teams scrambling to interpret shifting priorities. What gets said in meetings frequently doesn’t match what’s expected in execution, and employees end up carrying the consequences of that disconnect. The CEO’s leadership style comes across as domineering and dismissive, which creates a culture where people don’t feel heard, respected, or supported. This dynamic trickles down into every department. Miscommunication becomes the norm, alignment is rare, and employees spend more time navigating confusion than actually doing their best work. The organization relies heavily on parties and culture events to create the illusion of a positive environment, but those moments don’t make up for the lack of clarity, consistency, or respect in day-to-day operations. If communication, stable leadership, and a healthy work culture matter to you, I’d recommend you think carefully before committing. This environment demands a lot and gives very little back. What’s more, the company has been around for almost 20 years and still operates like a college startup. In the last year, the company has shed over 20 positions, taking it down to about 123 employees. And the outlook is bleak. But you could win a cruise and go to parties and be in the CEO’s weird-ass selfies. Yay.

DAS Technology Response
5mo
Thank you for sharing your experience and for recognizing the great team leads here at DAS Technology. I am concerned to hear that your interactions with leadership and the overall communication and priorities have not met your expectations, as this is not the environment we are striving to create. Our company has grown over many years and through challenging markets, and we continue to work on clearer communication, better alignment, and a culture where people feel respected and supported. With an average employee tenure of about seven years, many team members choose to build long careers here, but we always want to hear more about how we can improve, and I encourage you to reach out to me directly so we can discuss your experience and ideas. Sincerely, Deke Keating, Chief People Officer

Explore other reviews about DAS Technology

5.0
May 28, 2026
Recommend
CEO approval
Business outlook

Pros

Working at DAS Technology has been one of the best experiences of my career. The culture is supportive, welcoming, and engaging, with monthly events, volunteer opportunities, and team-building activities that help employees connect and grow together. The company offers excellent benefits, including health insurance coverage for long-term employees, a generous PTO program, and opportunities to participate in trade shows and special projects that support professional growth. DAS also does a great job recognizing employees for going above and beyond through awards, recognition programs, and special trips. Leadership is transparent, approachable, and encourages employee feedback, creating a positive and collaborative environment. After almost eight years with the company, I still feel valued, supported, and excited to be part of the team.

Cons

Like any growing company, there can be times when workloads increase and processes evolve quickly. That said, these situations also create opportunities to learn, adapt, and take on more responsibility, which helps with professional growth.

DAS Technology Response
3w
We’re glad to hear DAS has been one of the best experiences of your career and that the culture, benefits, and team connection have stood out. Your feedback on workloads and growth through change is appreciated, and we’re pleased the leadership experience has felt approachable and transparent. Sincerely, Deke Keating, Chief People Officer
5.0
May 14, 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

The best part of working here is the people – I’m surrounded by smart, supportive teammates and approachable leaders who genuinely care about doing the right thing for clients and for each other. Collaboration is encouraged, and it’s easy to get help or feedback when you need it. The benefits package is very competitive, with solid health coverage and thoughtful extras that show the company is invested in employees’ well-being. I also really appreciate the office location: it’s convenient, safe, and walkable, with plenty of nearby food and coffee options that make being in the office enjoyable.

Cons

Like any growing company, priorities can shift quickly, so you have to be comfortable with change and staying flexible. That said, leadership is generally transparent about what’s happening and why, which helps a lot.

DAS Technology Response
1mo
We’re glad to hear you value the people, benefits, and office environment at DAS. We also appreciate your feedback on staying flexible through change, and we’ll continue focusing on open communication and investing in the employee experience as we grow. Sincerely, Deke Keating, Chief People Officer
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