Great people, weak leadership team - Anonymous employee Critical Mass Employee Review

2.0
Aug 25, 2012
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

The day to day workers (developers, designers and EA) are all very talented and hard working. Great people, who make an effort to make social events fun. Kudos to the social committee. Projects have the potential to be good, and as long as the leadership team don't get involved, one can produce good work. Well compensated. Always had a good experience when working in the Calgary office - lots of energy and desire to do good work there.

Cons

If you aren't from Calgary, then there is very little opportunity to advance into an exec roll. Strategy from a high level is very old and dated. Creative is all about tactics, with no appreciation for big ideas. Projects and pitches are a victim of internal politics, and suffer from it as a result.. All the good people leave as they are not allowed to shine. Business is no longer diversified. No GM and no "leaders" within the leadership team. Too much complacency and a high turnover of people.

Explore other reviews about Critical Mass

5.0
Jan 30, 2026
Recommend
CEO approval
Business outlook

Pros

Smart people attract smart people. Great culture of collaboration.

Cons

Sometimes things move too slowly because of so many mgmt layers

3.0
Jun 24, 2026
Recommend
CEO approval
Business outlook

Pros

- Great work culture and amazing people - Competitive in digital marketing space compared to other agencies - Strong reputation among clients

Cons

- Pay is not competitive, promotions are hard to come by - Management/Career Development quality for junior positions varies - Leadership has shown instances of poor communication

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