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Cricket Wireless

Acquired by AT&T

Engaged employer

Great learning opportunity in a toxic environment. - Anonymous employee Cricket Wireless Employee Review

1.0
Mar 31, 2015
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Because the marketing teams are so small in each market, it's easy to be hands on and directly responsible for an numerous array of projects. I was able to take on all aspects of marketing including new product launches, media planning, PR, developing meaningful sponsorships, merchandising and collateral management, launching new stores, and a whole lot more. If you're up for it and love to take action it was a great place to keep developing new tools and marketing initiatives to increase brand awareness/consideration and help the sales teams and dealers (franchise owners). Developed some lasting professional relationships and the teams in the corporate offices and other markets were great people to network with and learn from. The teams in Denver and San Diego were full of incredibly smart people who were eager to make the brand something better, something more than a prepaid carrier. The sales teams and store managers were so hardworking and a pleasure to work with throughout all my marketing and merchandising initiatives. Muve Music was an innovative fun service that was developed and allowed marketing teams to dive into the music and entertainment industry. From artist appearances or tickets to a concert, this created an excellent way to reach new customers and introduce them to the company's products and services. If you ask for it, the company is great at sending you to seminars and training sessions that develop you professionally. Their annual sales conference in Las Vegas, though only open to manager levels and above with the occasional top performing sales people, creates a great way to meet your peers and company leadership from across the country. It's full of insightful presentations from the VPs of each area and provides in depth information on company strategy, new products and overall vision in the upcoming year. It was great to be acquired by AT&T and the new commercials/campaigns are something to not be embarrassed about anymore. They also let go of a lot of bad people through the acquisition so this speaks wonders to the new potential the teams will have.

Cons

Toxic employees and leadership not to mention unethical self serving HR teams will spread like cancer across the company and create your own personal nightmare. The environment is one of the worst I've ever worked in. I had an amazing first year and a half with great bosses and supportive teams that I still keep in touch with today. The believed in rewarding hard work and results, and made it seem like a dream job. Then, across the next few years as they started getting promoted and left to other companies, it was filled with toxic leadership. True colors of several old employees came out as well. Those who launched the market including HR teams and senior sales managers became so unethical, stole company time, and rewarded bad behavior. From inappropriate employee relationships to substance abuse problems, most of senior leadership and HR was involved in it and would punish you for reporting it. HR turned their cheek and let them get away with the most unethical behavior because the bosses said so or worse, they're cowards and lack the ethical responsibility to do the right thing. Even worse, when employees wouldn't' perform and do their job, HR wouldn't let you write them up because they had dirt on them. Instead, I had to work 80hr weeks to get things done when others didn't perform and got penalized further if I reported it or suggested improvements and ways to help our teams. If you're someone who values hard work and common sense, the team in Houston is definitely something to stay away from for your own sake. With the AT&T acquisition, they got rid of some of this toxicity so take it as a suggestion and ask a lot of questions about company culture to ensure you're going to work in a positive environment and be happy in your career. You will spend 8 hrs a day minimum with these people. Make sure it's going to be worth it.

Explore other reviews about Cricket Wireless

5.0
Feb 16, 2026
Recommend
CEO approval
Business outlook

Pros

Supportive leadership and a strong team-first culture. Clear expectations make performance goals easy to understand. Great opportunity to influence multiple locations, and build relationships with dealers and store teams.

Cons

Indirect channel can feel challenging because you don’t always have full control over staffing or execution in partner locations. Metrics can change frequently and communication with dealers sometimes delayed. Territory coverage and travel can be heavy depending on market size.

3.0
Jun 10, 2026
Recommend
CEO approval
Business outlook

Pros

good leadership can make more income as it is sales driven

Cons

schedule, overly selling to consumers who cannot afford it

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