Not a good place if you're interested in professional development - Content Management Craft.co Employee Review

2.0
Oct 28, 2021
Recommend
CEO approval
Business outlook

Pros

- good starting salary - nice people in the team - optional remote

Cons

A lot of talking about diversity, inclusion, professional development, open discussions, fair treatment and equal ability to participate in product development. In reality: - managerial and tech roles are held primarily by men, content and people ops by women - promotions or any additional responsibilities are unlikely regardless your skills or experience if you have any issues with management of any level - the company struggles to keep it's employees longer then 1-2 years and have set to hire a lot of students for lower pay in place of experienced people that left - many new positions opened with rapid company growth, all of them were filled with people from outside (no promotions). in general, the management is not interested in investing in its own employees - the company rarely takes into consideration any suggestions for product development if there is no immediate profit or new clients from it

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Craft.co Response
4y
Thank you for sharing your feedback - hearing from our employees, even when it’s hard feedback, is the only way we can continue to provide an employee experience in which all of our team members can thrive. Many of the points you mention have been on our mind for a while, and we’ve been actively working to improve them. It sounds like we could do a better job of sharing where things are going well, so here's some additional information that might be helpful: * You're right that we can absolutely do better in terms of gender representation within Engineering, and that is a dedicated focus with the roll-out of our Inclusive Hiring efforts. But we're also proud of the fact that our Product team is 80% women! Our focus on Diversity, Equity and Inclusion is a long-term investment, and we hope to continue to build out our DEI framework as we grow. * The bulk of our hiring (70% of the company!) has occurred in the last 18 months, so it makes sense that our total average tenure is still relatively short. Stick with us - growth like this is exciting and challenging, and we have great things in store. * You're right that we are in rapid growth mode, and have been bringing in incredible new talent to join our team. That doesn't mean that growth isn't possible or is a barrier for current employees, though! In the last 6 months, we’ve promoted nearly 15% of employees who have been with us a year or longer, and we're currently updating our performance management processes and digging into career mapping efforts to ensure we're equally focused on developing our current team members. * Product roadmap for a startup is a challenge, and how that roadmap gets built out and communicated across the company is a big area of focus for our new head of Product, Andra. Further, our Product team recently launched a new system for all employees to submit product ideas, as well as a Product Board to gather feedback on ideas currently under consideration. We encourage you to take advantage of these great options to ensure your ideas are captured! Finally, if you're a current team member and you feel comfortable doing so, we encourage you to reach out to your manager or People Operations to have more of a conversation. We'd love to hear from you.

Explore other reviews about Craft.co

5.0
Jun 3, 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

I've had an incredible experience working at Craft. Definitely the best work culture I've experienced: the team feels supportive, welcoming, and really high-caliber (top educations/employer logos and very insightful). Work-life balance is well respected at the SF office and it's a team who I have genuinely become friends with. Craft has been around a while and, as with all startups, experienced a recent pivot after getting more data on where its market fit is. It is clear the largest buy-in from customers is with the federal government agencies so the company focus has shifted to prioritize that rather than boiling the ocean and expending limited team resources on commercial enterprises with contracts a small fraction of the size and slow to ramp up spend. It seems that company is hitting an inflection point with this new focus both on the product and GTM side. There is a rapid pace of roadmap development with some really exciting revamps with AI. The government contracts are negotiating substantial expansions which is proof that there is product-market-fit with the government with a critical use case which is exciting. It's a really exciting time to join and I am hopeful for the future of Craft.

Cons

Recent pivot led to company downsizing. Has taken a long time and many pivots to find product-market fit, but recent developments with federal government seem to show an exciting and stable direction.

4.0
Jun 3, 2026
Recommend
CEO approval
Business outlook

Pros

I really enjoyed the hybrid work schedule and the office environment. The culture was collaborative, and being able to spend time in the office while maintaining flexibility was a significant positive aspect of the role.

Cons

I had hoped to grow into an Account Executive role, but there was never a clear path or development plan in place to make that transition possible.

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