Don’t let them convince you. You will regret it. - Sales Choco Employee Review

1.0
Jan 1, 2024
Recommend
CEO approval
Business outlook

Pros

Team spirit, nice offices, nice value proposition

Cons

You work as a puppet , you absolutely count nothing if not for your capability to execute. You are like an elephant in a circus, watched closely by the spectators, under constant pressure and once the thing is done, back to the cage. Pressure is constant, business goals not clear, lack of management’s direction and managers are micromanagers and 0 leaders. Cheery on the cake: company culture doesn’t encourage open feedback and communication. Honestly? A total disaster.

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Choco Response
2y
Thank you for sharing your insights about your time at Choco. Despite the challenges you mentioned, we're pleased that you enjoyed the work environment and valued your team members. Building a company is not easy and we understand at times people might experience pressure. We’ll continue to look for opportunities to improve our approach to goal-setting and communication. If you have further input or would like to discuss your experience, please feel free to reach out. Wishing you success in your future endeavors.

Explore other reviews about Choco

5.0
Feb 21, 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Culture, mission and international team

Cons

No cons to share at this time

2.0
May 6, 2025
Recommend
CEO approval
Business outlook

Pros

Decent benefits Some great, smart, dedicated colleagues Clients are real, family owned businesses and the product can actually help them

Cons

HR operates with a veneer of caring for the employees but actually is the coldest, most uncaring HR department Ive worked with. Poor planning (amateurish) saw several rounds of layoffs including very skilled and tenured reps just for similar roles to need to be filled a couple months later and HR unavailable to find qualified candidates. Lead to underutilized resources and lagging growth. Executive leadership blew a tremendous market/product lead (and a LOT of cash) on poorly planned business operations, frivolous spending, and reactionary/inconsistent decision making. For sales, few learning opportunities. Management has little direct sales experience and is learning as they go. Often push the rep to make decisions so they dont have to. Favoritism environment. Often encourage promising things to clients to get deals done that are unavailable and unplanned. Little space for growth and quota starting to feel unattainable due to smaller than advertised TAM, increasing competition with strong execution, growing headcount with long deal cycles relative to ASP

1
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Choco Response
1y
Thank you for taking the time to share your feedback. We’re genuinely sorry to hear that your experience left you feeling unsupported, this is far below the standard we set for ourselves, and we’re disappointed to know we missed the mark. While we can’t change how you felt during your time with us, we sincerely appreciate you speaking up, and we take your perspective seriously. Over the past few years, our company and product have evolved rapidly, and with that growth have come significant organisational changes. As we’ve scaled, we’ve had to introduce more consistent frameworks that comply with regional regulations and more importantly, ensure fairness and clarity in how we operate across the team. We however, recognise that these changes can also feel impersonal if not handled with care. We are actively working to improve how we engage with employees (from exit interviews to feedback channels) and your input reinforces why this work is so important. Our goal is to create a workplace where people feel valued, heard, and supported at every stage of their journey here. Thank you again for taking the time to share this, your insights are helping us build a better company. Best, POPs team
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