Culture can be family like and inviting
Your personal family life is valued
There are avenues for growth if you start at the lower levels
The company is constantly growing and evolving
successfully moving into their 3rd generation of family running the business - speaks to stability.
Cons
Growth in the company is not based on merit but on if your are liked by the family. Character assassination can easily happen if you stand against the wrong person, who is right doesn't matter, what is right doesn't matter. Favoritism is high.