- Waterfall model makes iteration difficult and creates production bottlenecks.
- CMS demands that clients can 'do whatever they want' restricts how effectively designers can answer briefs and works against the client's best interests.
- Sometimes, design goals seem more based around 'giving visitors options' than 'give visitors solutions'. This made certain projects feel like exercises in balancing colour and shape, moreso than the engineering of an engaging, meaningful interaction between business and customer.