Failing to retain good people in a bad culture - Anonymous employee COPTRZ Employee Review

Coptrz is a great place to work, especially if you’re into drones, tech, or learning about new industries. I’ve learned so much about an industry I knew very little about before, and I’ve been encouraged and supported throughout that learning journey. It’s really rewarding to work in a customer service role where helping customers and meeting their needs genuinely comes first. The company truly prioritises your growth and does everything it can to support you in thriving in your role. The people are genuinely lovely and easy to work with and there’s a strong team atmosphere. Everyone is knowledgeable, passionate about what they do and always willing to help. There are great opportunities to learn, take on new challenges and develop your skills.

As with many fast-growing businesses, things can sometimes feel high pressure, and priorities may change quickly. No two days are ever the same! The workload can be demanding at busy times, so being adaptable to this is key.

>Friendly and welcoming team with a predominantly young workforce >Modern, well-designed office space. >Convenient city centre location with easy access to transport and shops >Weekly free lunches, which add a nice touch to the overall employee experience >Fast-paced setting that promotes rapid learning and professional growth – ideal for those starting their careers >Performance targets are fair and achievable if you put in the work, providing structure without being too overwhelming

>The company experiences relatively high staff turnover, which can affect team continuity. >Ongoing challenges with stock levels sometimes make it difficult to consistently meet targets. While this may not be anyone’s direct fault, it could point to a broader operational issue that deserves attention. >I would have preferred a different commission structure—perhaps monthly rather than quarterly—as this might have provided more consistent day-to-day motivation. Additionally, since commissions are based on profit rather than revenue, there was less incentive to promote low-margin products, which impacted overall sales strategy. Incorporating revenue into the targets could potentially improve this. >The sales training sessions would benefit from a more practical, real-world approach, such as one-on-one role-playing or phone call simulations. This would be especially valuable for new starters to build confidence early on. While group scenarios had some benefits, they weren’t always the most effective use of time and it often felt like we were doing the same training session over and over again.