2.0
Mar 23, 2020
Former employee, less than 1 year
Portsmouth, NH
Recommend
CEO approval
Business outlook
Pros
The cross-platform, multi-touch marketing attribution space is poised for significant growth as consumers engage brands across devices, media platforms, and physical locations. The tide is rising.
Cons
Strategy is to fail fast; lacking any sort of tactical priorities. Lots of starts and stutters. Outbound teams have been built and shuttered in less than 9 months. Sales folks are supposed to be magicians bringing new logos onboard in less than 3 months [with sales cycle greater than 4 months on average]. It's a burn and churn, transactional approach leading to lots of running and going nowhere.