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Bright Innovation

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The Gaslighting Continues... - Senior Marketing Manager Bright Innovation Employee Review

1.0
Apr 1, 2025
Recommend
CEO approval
Business outlook

Pros

Reading all the fake reviews from management on this page because it's evident can't handle the truth.

Cons

Among all the honest experiences shared here, one review stands out—a glowing four-star review posted on 10th March, which might as well be five stars. Clearly written by you know who 👏. This review attempts to gaslight every single former employee who has shared their truth (all the one-star reviews). No need to spell it out—just compare the pattern of feedback here with management’s behavior. Gaslighting, lying, and self-preservation? All evident in that review. "Work is challenging but rewarding." According to whom? Employees spend most of their time playing guessing games because there are no processes or clear direction. Guess wrong? Good luck leaving the meeting with your head still attached. "Leadership is invested in business and employee growth." Since when? Bright Innovation runs on free trials instead of investing in proper MarTech. As for employee growth, the supposed ICA Agile training? Non-existent. Check LinkedIn—employees who’ve been there for over a year, some even leaving, without certification. Someone recently took a non-certified LinkedIn PM course. If ICA Agile training were really provided, why would that be necessary? Just stating the obvious. Funny how the cons section reads like a disguised benefit. Why not just add those to the pros and call it a day? What an absolute joke. And the advice to management in that fake review? Ironic. It's a fantasy version of what they think they are, but in reality, they’re the opposite. "Improve communication across the team?" Maybe that’ll happen once they stop shouting at their employees and pointing fingers when they've always failed to communicate the basics.

Explore other reviews about Bright Innovation

5.0
Nov 19, 2020
Recommend
CEO approval
Business outlook

Pros

very nice people and always helpful

Cons

theres not really any cons.

2.0
Oct 14, 2025
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

A lot of non-director colleagues are genuinely talented, supportive, and empathetic. Most stay here because of each other, not because of the company. Clients are mostly great to work with and are the only bright spot in an otherwise chaotic environment. Theoretical opportunities for training and career development look good on paper but rarely materialise.

Cons

Micromanagement beyond reason: Every email, message, and piece of client communication is dissected by directors. Employees are given zero trust or autonomy. Independence is viewed as insubordination. Gaslighting as management style: Feedback and concerns are routinely dismissed. Directors contradict themselves, deny previous conversations, and blame everyone but themselves. Non-directors are constantly undermined and belittled. Work–life imbalance: Holidays are guilt-tripped even after approval, you’re made to feel irresponsible for having a life outside work especially if a client has a running project. Boundaries don’t exist as only the directors’ convenience does. Empty promises: Training, accreditation, and progression are repeatedly promised but delayed, deprioritised, or forgotten altogether. Employees are left to figure it out while being judged for not performing miracles. A promotion here is not in their interest. Culture of fear and control: Directors make disrespectful remarks about offshore colleagues and try to put colleagues against each other, they thrive on an individuals disruption as that makes them weak. The culture changes daily depending on who’s in the room or what mood leadership is in. Burnout and mental exhaustion: The environment is emotionally draining, psychologically manipulative, and unsustainable. Capable, confident professionals leave questioning their abilities and worth. Dishonest exit handling: When people leave whether by choice or through “redundancy” leadership hides the truth, delays client communication, and rewrites narratives in attempt to protect themselves.

3
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