Would be perfect if they'd just get it together! - Anonymous employee BrandExtract Employee Review

4.0
Mar 6, 2014
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Extremely flexible. They trust you to do what you need to do in your personal life as long as you get your work done. Jeans and casual attire every day for most people. Very friendly and pretty fun. Most of the people are awesome and extremely talented. Lots of laughs amid all of the hard work. Very much a family atmosphere. The leadership does not think it's too good to associate with the regular staff. They sort of take a parenting role, actually. They have an open door policy and they do want to hear what you have to say (but do they ever really listen?). Quarterly employee events are fun and improve morale, which can decrease at times because of other issues. Beer:30 on Fridays is nice, too, but sometimes people who don't have much to do will pressure others who are busy to participate.

Cons

They've made some questionable business decisions. NOT unethical at all, just questionable. For instance, they'll lay off a bunch of the hardworking people because of an "unhealthy" year only to hire a bunch of project managers six months later when they're "healthier." So then there's no one to do the actual work. Then they'll do it all again. My biggest beef is that they never seem to learn from their mistakes. They want everyone's input and say they want to improve, but no matter how many times the employees say, "This needs to change," it never does. It's crazy. All the time. You are never, ever bored, which is good. But there could be some time to breathe. That's not the case for everyone, but it is for those who actually DO the work. There are also way too many meetings that don't seem to accomplish much of anything except wasting time people could be working to meet deadlines. Speaking of deadlines, they are almost 100% of the time unrealistic. They seem to be so afraid of losing business that they'll say yes to pretty much any client, any project, any schedule. If you're not young and energetic, you'll probably burn out fast. The project managers and even the leadership don't seem to have much concept of exactly how much time is needed to do the work and do it well. So you have a bunch of incredibly talented people rushing the creative and development process and doing work that could be a lot better. They seem to be moving towards more of a consultancy, which is probably why they hire so many project managers and strategists. The creative and development teams seem to be treated like the hired hands, while others are esteemed as the ones who make the business money. There is NO process. Every time they try to implement a process, it's used about two times and then everyone gives up. This results in chaos and a severe lack of communication.

Explore other reviews about BrandExtract

5.0
Jan 31, 2024
Recommend
CEO approval
Business outlook

Pros

Great team work and environment

Cons

Bumpy handover and orientation process

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BrandExtract Response
2y
Thank you for the review comment and review. You're right; our onboarding process has been bumpy for a while, and we need to set our new people up for success quickly. We'll continue working and improving the process; your feedback is invaluable.
1.0
Mar 13, 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

There was a time when BrandExtract was genuinely one of the best places to work because of the staff. Talented, passionate people doing meaningful work. Happy clients. That culture was real, and I was proud to be part of it.

Cons

I watched that culture erode. In the past two years, nearly 50 people have walked out the door. Four rounds of layoffs plus a steady stream of people who simply chose to leave. Good people. Really good people. The exit of one of the original founders marked a turning point the current leadership has never recovered from.The top-down environment was always there. It was just hidden behind fake gestures that look like culture but aren't. Once the mask came off, what was left was an environment where employees are routinely undermined, second-guessed and made to feel small. Cutthroat leadership throws tantrums, points fingers and cannot accept any responsibility. Micromanagement is the norm. The humanity of the people doing the work is not a consideration. Even clients are not fooled. What's hard to reconcile is that this is a branding firm, one that advises other companies on how to lead and build cultures worth working in, but is unable to manage its own house. The financial instability is visible. Business development is an afterthought.

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