A great graduate job to develop a transferable skill set - Content Writer/Senior Content Writer Brafton Employee Review

4.0
Oct 14, 2016
Recommend
CEO approval
Business outlook

Pros

I worked at Castleford for one year, predominantly in 2014 and had some great colleagues. It was my first 'real' job once I finished university. You absolutely need to knuckle down to meet client demands and produce enough content, however during my time at this company I made some fantastic friends and developed skills that proved transferable not only to my next job, but another industry entirely. Such skills include meeting deadlines, being able to switch from one task to another without losing momentum, time management, and writing engaging, persuasive content. There's also room to develop client relationship skills, however I was working in the editorial team as a writer, so the bulk of client management fell on the account managers (based in Sydney). The people are great. You will need to be incredibly diligent with your time - it's a precious commodity as a writer! As a graduate job, it set me up well for my next role in a different industry (albeit one that has a strong focus on the written word!). It's really what you make of it. For me it wasn't a long-term role, and it wasn't the easiest job at times, but it set me up well for my next job and I'm still great friends with some of the people I worked alongside.

Cons

You have daily, weekly and monthly targets for content production. So there can be a detrimental flow-on effect if you write slightly less one day and/or one week. I guess this is applicable in any job, but because from an editorial perspective your workload is so compartmentalised (i.e. by client, and within that by the number of articles of a particular word length every week/month) rather than being project-based/results based, the sheer quantity and sense of "meeting target" can be overwhelming. Again, this is what you make of it. My view would be to perform well in the entry-level roles and shift into something like the senior content writer role, which requires less content production given you've got a more hands-on role with clients.

Explore other reviews about Brafton

5.0
Nov 6, 2025
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

-Leadership actually listens — feedback and new ideas are encouraged, not dismissed. -You get to work with smart, motivated people across content, design, and marketing operations. -There’s a lot of variety — every client and project feels different, so it never gets stale. -Remote-first culture that still feels connected. GChat, video calls, and cross-team collaboration make it easy to stay involved. -Clear structure for growth and recognition if you perform well. -Great exposure to tools -Leadership team is transparent about company goals and performance. -Flexible work hours and strong work-life balance for an agency environment.

Cons

-Deadlines and client expectations move fast. But if you’re organized, it’s manageable.

3.0
Sep 23, 2025
Recommend
CEO approval
Business outlook

Pros

Good management, clients can be interesting

Cons

Too many clients at one time, hours can be long if balance is off, salary is too low

See reviews by: Helpful|Rating|Date|All